Why Your Business App Isn’t Doing Very Well at the Moment
There are plenty of business marketing strategies out there but word of mouth remains to be the best and most affordable way for your app to get some momentum. Data suggests that over half of customers have found an app through their friends and family so you need to check various boxes when it comes to your marketing if you want to make sure that your app is seen by the right people. After all, if you have more exposure then you’ll get more downloads and this is a great way for you to get on the track to success.
Another misconception is that users are only interested in games. This couldn’t be further from the truth and studies show that over 65% of people choose to download an app because they want to stay up to date on notifications and sales. 24% of people want to stay up to date with app-exclusive deals and discounts, so as you can see, push notifications are a crucial part of your success but you need to make sure that you advertise the fact that your app offers the above if you want people to download.
Of course, there are other things that come into consideration and one of them is that your app may not be of any value to your customers. After all, your customers want something that can benefit them so if it is all about you and it offers no value to your customers whatsoever then you may want to consider a re-design.
The Reuben Singh app is a prime example of how a good app should look. It contains a contact us section, an informational biography and even information on the latest offerings from Reuben Singh himself so it is certainly worth looking at to get an idea for your own business app.